Burger King IRL

In 2021 Burger King announced their menu as 100% real. No preservatives, colouring, flavouring. Just real food.

There’s just one problem — it’s not real yet.

A menu with countless hours of photoshop, lightning and adjusting behind it, is hardly authentic.

In a world with a lot of mistrust, we understand that our consumers crave full transparency and are strict on realness, so we thought it was the perfect time to go all the way.

                        Award: Merit in One Show Young Ones
                        Team: Line Jess (planner + copywriting ), Mike & Mia (AD)