Live in the Chaos
Canada Goose needs to create awareness of their spring collection.
Insight: While this Spring will feel free and open for some, it can feel anxious for many. After the nature of the pandemic, Spring fever will hit people harder than usual.
Campaign: Canada Goose encourages people to Live in The Chaos this Spring.
See creative brief to right right︎︎︎
See social media content below︎︎︎
Student project at the Berghs School of Communication