Live in the Chaos

Canada Goose needs to create awareness of their spring collection. 

Insight: While this Spring will feel free and open for some, it can feel anxious for many. After the nature of the pandemic, Spring fever will hit people harder than usual.

Campaign: Canada Goose encourages people to Live in The Chaos this Spring.

See creative brief to right right︎︎︎
See social media content below︎︎︎

Student project at the Berghs School of Communication