Life’s complicated, pancakes aren’t.

IHOP is falling off college students’ radars.
How can we increase consideration and awareness for IHOP amongst this target?

While the overall view of food is positive, it is also an overwhelming part of the day for some. Instead of relating and relieving students, IHOPs current communication only adds to their daily stress. 

Campaign Idea
Life’s Complicated, pancakes aren’t. 

This was the final student project for the Annenberg School of Communication at USC.
Client: IHOP